The cheapest package is not always the cheapest quantity, so put comparable products on the same measurement basis before choosing.
- Check the actual pack quantity and the selling price you qualify for. Read conditions on promotions instead of assuming a member price or multibuy applies to a single pack.
- Compare shelf unit prices only when they use the same measure. If necessary, divide price by quantity and convert both results to the same weight, volume or count.
- Check that the contents are meaningfully comparable: a different concentration, drained quantity or included accessory can make a simple comparison misleading. Keep quality and intended use in your decision.
Finally, consider how much you will actually use and can store. A lower unit price does not automatically make an oversized pack the more practical purchase.

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