Estee Lauder Group: The Creator of a Beauty Legend

In the world of fashion and beauty, the name Estee Lauder is like a bright star, shining with eternal light. It is not just a brand, but also a symbol of a lifestyle and a manifestation of the unremitting pursuit of beauty. As a leading company in the global beauty industry, Estee Lauder Group has changed countless people's perception and pursuit of beauty with its excellent products, innovative ideas and strong brand influence.

When we talk about Estée Lauder, the first thing that comes to mind is often its iconic anti-aging repair products, which have become an indispensable part of the skin care routine of women around the world. However, the charm of the Estée Lauder Group goes far beyond this. It is a huge beauty empire with many well-known brands, each of which has its own unique personality and charm, together building the brilliant beauty map of the Estée Lauder Group.

The birth of Estee Lauder: a story about dreams and persistence

The legend of Estee Lauder began in 1946, when it was founded in New York by a visionary and passionate woman, Mrs. Estee Lauder. Coming from a Hungarian Jewish immigrant family, this woman had a strong interest in beauty and skin care since she was a child. She believed that every woman had the right to pursue beauty, and her mission was to bring beauty to the world.

Mrs. Estee Lauder's entrepreneurial journey was not smooth. At that time, the beauty industry was monopolized by a few large companies, and it was extremely difficult for emerging brands to stand out. However, Mrs. Estee Lauder successfully opened up a path of her own with her persistent pursuit of products and keen insight into the market.

Initially, Estée Lauder Company had only four products: cleansing oil, body lotion, body cream and all-in-one body serum. These products were developed by Estée Lauder herself and quickly won the favor of consumers for their excellent efficacy and luxurious texture. In order to promote her products, Estée Lauder adopted a unique marketing strategy. She personally demonstrated to customers how to use the products and provided free samples. This hands-on marketing method was unique at the time.

As time went by, Estee Lauder's products gradually gained recognition from more consumers. In 1953, Estee Lauder launched the "Youth-Dew" perfume, which quickly became popular around the world with its unique oriental fragrance and high cost-effectiveness, becoming an important milestone in the development history of Estee Lauder.

In the following decades, Estee Lauder Companies continued to launch innovative products and actively expand its international market, gradually developing into one of the world's leading beauty companies.

Brand matrix: a diversified brand portfolio to meet the needs of different consumers

The reason why Estee Lauder Group has achieved such great success is inseparable from its diversified and differentiated brand matrix. The group owns many well-known brands, covering skin care, makeup, perfume, beauty tools and other fields. Each brand provides a rich selection of products for different consumer groups and market demands.

1. Estee Lauder

As the core brand of the group, Estee Lauder has always been committed to providing high-quality skin care and makeup products to women around the world. The brand is well-known for its anti-aging repair products, and its product line covers all aspects from basic skin care to high-end anti-aging care.

Estee Lauder's star products include:

• Advanced Night Repair : This essence is hailed as a "legend in the skincare industry". Its core ingredient, ChronoluxCB™, can effectively repair daytime environmental damage, improve skin texture, and enhance skin radiance.
• Revitalizing Supreme+ : This cream contains a variety of plant extracts that can effectively improve skin elasticity, improve fine lines and wrinkles, and make the skin firmer and smoother.
• Double Wear Foundation : Praised for its long-lasting hold and natural-looking radiance, this foundation effectively conceals imperfections for a flawless look.

2. Clinique

Clinique is another well-known brand under the Estee Lauder Group, famous for its "simple, safe and effective" skin care concept. The brand's products have undergone rigorous allergy testing, are fragrance-free, mild and non-irritating, and suitable for all skin types.

Clinique's classic products include:

• Classic 3-Step Skin Care System : This product includes cleansing soap, cleansing water and moisturizing lotion. It is Clinique's iconic product that can effectively cleanse the skin and maintain the skin's water and oil balance.
• Dramatically Different Moisturizing Lotion+ : This moisturizing lotion has a light texture and is easily absorbed. It can provide long-lasting moisture nourishment to the skin and improve dry skin problems.
• Take The Day Off Cleansing Oil : This cleansing oil can effectively dissolve makeup and dirt, is gentle and non-irritating, and is one of Clinique's star products.

3. La Mer

La Mer is a high-end skincare brand under the Estée Lauder Group, known for its luxurious ingredients and excellent efficacy. The brand's signature ingredient is "Miracle Broth™", an essence fermented from deep-sea giant kelp with powerful repair and regeneration capabilities.

La Mer's star products include:

• Crème de la Mer : This cream is a classic of La Mer, containing rich "Miracle Broth™" ingredients, which can effectively improve skin texture, enhance skin gloss, and make skin softer and smoother.
• The Concentrate : This essence is specially designed for fragile skin. It can effectively repair skin damage, improve skin sensitivity and enhance the skin's self-repair ability.
• The Treatment Lotion : This essential water can provide deep nourishment to the skin, improve skin dryness and dehydration, and make the skin more hydrated and plump.

4. Origins

Origins is a natural skincare brand under the Estee Lauder Group, advocating the skincare concept of "nature-based, science-backed". The brand's products feature natural plant ingredients, are mild and non-irritating, and are suitable for all skin types.

Origins’ star products include:

• Activated Charcoal Pore Clearing Mask (Clear Improvement™) : This mask contains activated charcoal ingredients, which can effectively absorb dirt and oil in the pores, improve the problem of large pores, and make the skin clearer and cleansed.
• Original Skin™ Eye Cream : This eye cream contains caffeine and a variety of plant extracts, which can effectively improve dark circles and eye bags, and enhance the vitality and elasticity of the eye skin.
• Dr. Andrew Weil For Origins™ Mega-Mushroom Relief & Resilience Soothing Treatment Lotion : This essence water contains precious plant ingredients such as Ganoderma lucidum and Cordyceps sinensis, which can effectively relieve skin sensitivity and enhance skin resistance.

5. Bobbi Brown

Bobbi Brown is a professional makeup brand under the Estee Lauder Group, known for its natural and simple makeup style. The brand's products are characterized by high-quality raw materials and excellent formulas, which can create natural and long-lasting makeup effects.

Bobbi Brown's star products include:

• Intensive Skin Serum Foundation SPF 40 : This foundation contains plant extracts such as Cordyceps sinensis, which can effectively nourish the skin, enhance skin's radiance and elasticity, and create a natural and flawless skin texture.
• Long-Wear Gel Eyeliner : This eyeliner has excellent waterproof and smudge-proof effects, smooth texture and easy to color. It is one of Bobbi Brown's classic products.
• Pot Rouge For Lips & Cheeks : This blush has dual functions for lips and cheeks. It has a moisturizing texture and natural color, and can add a healthy and rosy complexion to the skin.

6. M.A.C

M·A·C is a professional makeup brand under the Estee Lauder Group, known for its bold and innovative colors and professional quality. The brand's products are rich in color and diverse in texture, able to meet the personalized needs of different consumers.

M·A·C's star products include:

• Velvet Teddy : This lipstick is a classic of M·A·C. It has a moisturizing texture, rich color, and can create a variety of different makeup effects.
• Studio Fix Fluid Foundation SPF 15 : This foundation provides excellent coverage and long-lasting makeup effect, creating a natural and flawless skin texture.
• Eye Shadow x 9: Amber Times Nine : This eye shadow palette contains nine different colors, ranging from matte to pearlescent textures, to meet your needs.