What is Kering? Kering was renamed from the former Paris Spring Group (PPR Group) in 2013. It was founded in 1963 and mainly deals in luxury goods such as clothing accessories. It is controlled by the French Pinault family. Kering's brands include Gucci, Brioni, Puma, Boucheron, etc. Website: www.kering.com Kering is a world-leading fashion and luxury brand group headquartered in Paris, France. The group's predecessor was Paris Spring Group (PPR), which was founded in 1963 and is controlled by the French Pinault family. Kering has more than 70 brands worldwide, covering a variety of fields such as clothing, accessories, watches, jewelry and perfume. The group's brands include Gucci, Brioni, Bally, Puma, Bottega Veneta, Alexander McQueen, Stella McCartney, etc. Kering's goal is to bring the world's best fashion and luxury brands to consumers around the world through innovation and excellent management. The Group is committed to building a diverse, inclusive and sustainable brand portfolio to provide consumers around the world with unparalleled quality and unique brand experiences. In 2013, Kering changed its name from Paris Spring Group to its current name to better reflect its global and diversified business strategy. This change also symbolizes the group's commitment to its brands and its confidence in their future development. Kering is headquartered in Paris, France, and has extensive operations and branches around the world. The group has R&D centers, design studios, manufacturing plants and retail stores around the world to ensure the excellent quality and continuous innovation of its brands. Kering's brand portfolio covers a variety of styles and price ranges, from high-end luxury brands to more affordable lifestyle brands. Each brand has its own unique history, cultural values and design style, which together constitute Kering's diversified brand portfolio. Gucci is one of the most famous brands under Kering Group, known for its Italian roots and unique designs. Brioni is famous for its haute couture suits and exquisite tailoring skills. Bally is proud of its Swiss-made footwear and accessories. Puma is loved by young people for its sports fashion and street style. Bottega Veneta is praised for its simple design and exquisite craftsmanship. In addition to these well-known brands, Kering Group has also continued to expand its brand portfolio through a series of strategic investments and partnerships. For example, the group has introduced cutting-edge designer brands such as Alexander McQueen and Stella McCartney through acquisitions and collaborations, further enriching its brand portfolio. Kering is also at the forefront of the industry in terms of sustainable development. The Group is committed to achieving sustainable development in its business by reducing environmental impact, promoting community development and social responsibility. For example, the Group is committed to reducing carbon emissions and energy consumption, promoting the circular economy, and investing in renewable energy projects. In addition, Kering is committed to expanding the global influence of its business through digital technology and e-commerce. The Group's online platforms and mobile applications provide a convenient shopping experience, allowing consumers to browse and purchase their favorite brand products anytime, anywhere. Overall, Kering is a dynamic, innovative and sustainable fashion and luxury brand group. Through its diversified brand portfolio and global operations, the group provides consumers around the world with unparalleled quality and unique brand experience. |
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