PHW Group: Germany's leading food supplier

PHW-Gruppe Lohmann & Co. AG is a well-known German company known for its excellence in the food supply chain. Headquartered in Visbek, the group not only focuses on poultry farming and processing, but also involves in many other fields such as animal feed and vaccine supply. As an integrated food supplier, PHW Group provides high-quality, safe and sustainable products to consumers around the world through its many well-known brands such as Wiesenhof and Bruzzzler.

History and Background of PHW Group

The history of the PHW Group can be traced back to the early 20th century, when it started as a small family business focusing on poultry farming and the production of related products. With the expansion of business and the growth of market demand, the group has gradually developed into a diversified enterprise covering the entire food supply chain from farm to table. Today, the PHW Group has become one of the largest poultry product suppliers in Germany and even in Europe.

The name of the group comes from the surname of one of its founders, Hermann Lohmann, and the abbreviation of "Poultry Holding Weser-Ems". This name reflects the group's focus and professionalism in its core business areas. After years of accumulation and development, the PHW Group not only occupies an important position in the German market, but also actively expands the international market, committed to bringing high-quality food to global consumers.

Core Business Areas

PHW Group's core businesses are mainly concentrated in the following areas:

Poultry farming and processing

As one of the most important business sectors of the group, poultry farming and processing is the core competitiveness of PHW Group. The group adopts modern farming technology and strict management standards to ensure that every poultry can grow in a healthy and comfortable environment. In addition, PHW Group also pays attention to animal welfare, and minimizes the stress on animals through scientific feeding methods and reasonable space configuration.

In terms of poultry processing, PHW Group is equipped with advanced production equipment and technology, which can efficiently complete the whole process from slaughtering to packaging. At the same time, the group strictly follows food safety regulations and international quality standards to ensure the hygiene and safety of products. Whether it is frozen chicken, cooked food or ready-to-eat food, PHW Group can meet the needs of different consumers.

Animal Feed Supply

In order to ensure the quality of poultry products, PHW Group attaches great importance to the research and development and production of animal feed. The group's feed department focuses on developing nutritionally balanced and natural feed formulas to support the healthy growth of poultry. These feeds not only comply with relevant EU regulations, but also undergo strict quality testing to ensure that they do not contain any harmful substances.

In addition, PHW Group is actively exploring sustainable feed solutions, such as using renewable resources and circular economy concepts to reduce environmental impact. This forward-looking approach has enabled the Group to establish a good reputation in the industry.

Vaccine Supply and Animal Health Management

PHW Group is well aware of the importance of animal health to food quality, and therefore has invested a lot of resources in vaccine supply and animal health management. The Group cooperates with a number of scientific research institutions and biotechnology companies to jointly develop efficient and safe vaccine products to prevent the occurrence of poultry diseases.

At the same time, PHW Group has also established a comprehensive animal health management system to timely detect and resolve potential problems through regular monitoring and data analysis. This comprehensive health management strategy not only improves the survival rate of poultry, but also effectively reduces the risk of disease transmission, providing strong protection for consumers' food safety.

Brand Introduction

The success of the PHW Group is inseparable from its strong brand matrix, the most famous of which are Wiesenhof and Bruzzzler.

Wiesenhof

Weissenhofer is the flagship brand of the PHW Group, focusing on providing high-quality poultry products. The brand's product line covers frozen chicken, prepared food products, salad ingredients, etc., which are widely used in the catering industry and personal household consumption. Weissenhofer has won the trust of consumers with its strict quality control and innovative product design, and has become one of the most popular brands in the German market.

It is worth mentioning that Weissenhof also pays special attention to environmental protection and social responsibility. For example, the brand launched the "Green Label" series, all products are in recyclable packaging, and it is committed to reducing carbon emissions. This responsible business approach further consolidates Weissenhof's brand image.

Bruzzzler

Brutzle is another high-profile brand of the PHW Group, which is mainly aimed at young consumers and the fast food market. The brand is known for its relaxed and fashionable image and has launched a series of convenient and fast ready-to-eat foods such as chicken nuggets and fried chicken wings. Brutzle's products are not only rich in taste, but also have novel packaging designs, which are deeply loved by young people.

In addition, Bruzler is actively involved in social welfare activities, such as supporting local community development and environmental protection projects. Through these initiatives, the brand has successfully established a closer emotional connection with consumers.

Technological innovation and sustainable development

As a modern food supplier, PHW Group has always regarded technological innovation as an important driving force for corporate development. The Group continues to invest in research and development to explore new production processes and product formulas to meet the ever-changing market needs.

Digital transformation

In recent years, PHW Group has accelerated its pace of digital transformation. By introducing Internet of Things (IoT) technology and big data analysis, the group has achieved real-time monitoring and optimization of the breeding process. For example, installing sensors in poultry farms can automatically collect data such as temperature, humidity, and air quality, helping managers to adjust environmental conditions in a timely manner to ensure the healthy growth of poultry.

In addition, PHW Group has also developed an intelligent supply chain management system that can track the source, processing and delivery route of each batch of products. This transparent management model not only improves efficiency, but also enhances consumers' trust.

Sustainable Development Strategy

In the face of global climate change and resource shortages, PHW Group has developed a comprehensive sustainable development strategy. The Group is committed to reducing greenhouse gas emissions, lowering water consumption, and improving energy efficiency. Specific measures include:

• Promoting renewable energy: The Group has installed solar panels and wind turbines at its production sites to reduce its dependence on fossil fuels.
• Recycling of waste: By converting waste generated during the breeding process into organic fertilizer or bioenergy, the maximum utilization of resources can be achieved.
• Protecting biodiversity: The Group actively participates in local ecological protection projects to restore natural habitats and promote ecological balance.

These efforts have been recognized by the international community, and PHW Group has won many awards and honors in the field of sustainable development.

International market layout

Although the PHW Group originated in Germany, its business has already expanded to many countries and regions around the world. The Group has successfully entered emerging markets such as Asia, Africa and the Middle East by establishing overseas branches and partnerships.

In the process of internationalization, PHW Group has always adhered to the localization strategy and adjusted its products and services according to the cultural habits and consumption preferences of each region. For example, in the Asian market, the group has launched more chicken products suitable for Chinese cooking; while in the African market, it focuses on promoting affordable ready-to-eat foods to meet the needs of local consumers.

In addition, PHW Group also actively participates in international trade exhibitions and industry exchange activities to continuously enhance the international visibility of the brand. This open attitude and flexible strategy has laid a solid foundation for the group's continued growth around the world.

Future Outlook

Looking ahead, PHW Group will continue to uphold the "from farm to table" philosophy and strive to provide safe, healthy and delicious food to consumers around the world. The Group plans to further increase its investment in research and development, especially in the field of plant protein substitutes and functional foods, to meet the new challenges brought about by population growth and changes in dietary structure.

At the same time, PHW Group will also deepen its sustainable development strategy and explore more innovative environmental protection technologies and business models. For example, the group is experimenting with a new vertical farming system that can efficiently grow crops in a limited space, thereby reducing land use and transportation costs.

In short, with its profound technical accumulation, strong brand strength and firm sense of social responsibility, PHW Group will continue to lead the transformation and development of the food industry in the future.

Visit PHW Group official website

If you want to learn more about PHW Group, please visit its official website: www.phw-gruppe.de . Here, you can get the latest news, product information, sustainability reports, etc., and gain a deeper understanding of the charm and strength of this leading German food supplier.