What is Folha de São Paulo like? Folha de São Paulo reviews and website information

What is Folha de S.Paulo? Folha de S.Paulo is one of the most widely circulated newspapers in Brazil and was once the most widely circulated newspaper in South America. The official website of Folha de S.Paulo is also one of the main portals in Brazil, providing information on politics, technology, sports, economy, etc.
Website: www.folha.uol.com.br
# Exploring the Folha de São Paulo: The Shining Pearl of the Brazilian Press In the vast news landscape of Brazil, the Folha de São Paulo is like a shining pearl, emitting a unique and dazzling light. It is not only one of the most circulated newspapers in Brazil, but also once dominated the newspaper industry in South America. Its official website is one of the main portals in Brazil, providing the public with rich and comprehensive information covering politics, technology, sports, economy and other aspects. ## 1. The History of the Folha de São Paulo The history of the Folha de São Paulo can be traced back to a specific era. In the process of continuous development and change of Brazilian society, the demand for news dissemination is growing. It came into being in 1921. At that time, Brazil was in the stage of social structural adjustment and gradual economic development, and people's desire for information became stronger and stronger. The birth of the Folha de São Paulo was like a timely rain, providing the public with an important window to understand domestic and international events, social dynamics and cultural trends. Its creation was not smooth sailing. In the initial stage, it faced many challenges, such as how to stand out among many emerging newspapers and how to attract a stable readership. However, with its keen sense of news and persistent pursuit of high-quality content, it gradually gained a foothold in the Brazilian newspaper market. The early Folha de São Paulo won the attention and recognition of readers with its in-depth coverage and unique insights into social hot issues. As time goes by, it continues to grow and develop. Having experienced different historical periods, whether it is the changes in the political landscape or the ups and downs of social thoughts, Folha de São Paulo has always kept pace with the times, constantly adjusting and improving its newspaper-running concepts and styles. In the process of Brazil's modernization, it has played an important role as a recorder and promoter. ## 2. The layout content and characteristics of Folha de São Paulo The layout of Folha de São Paulo is rich and diverse, covering all fields. The political edition has always been one of its core sections. Here, readers can see an in-depth analysis of the domestic political situation in Brazil, including presidential elections, parliamentary dynamics, and party disputes. Reporters go deep into the center of political power, dig out the stories behind it, and present a real and comprehensive political picture to the people. They dare to expose corruption, make objective and fair evaluations of the words and deeds of politicians, and play a positive role in maintaining the healthy development of democratic politics. The Science and Technology section focuses on the latest technological trends in Brazil and around the world. From the latest scientific research results to emerging technological applications, from the development trend of artificial intelligence to breakthroughs in biotechnology, the Science and Technology section of Folha de São Paulo provides detailed reports. It not only satisfies readers' thirst for knowledge of science and technology, but also creates a good public opinion atmosphere for Brazil's technological innovation, encouraging the public to pay attention to science and technology and participate in technological development. The Sports section is also a section that readers love. Brazil is a sports powerhouse, and football is deeply rooted in the hearts of the people. Folha de São Paulo provides a full range of coverage of football events, from domestic leagues to international competitions, from star dynamics to team tactical analysis. In addition to football, it also pays attention to other sports, such as basketball, volleyball, tennis, etc., providing sports enthusiasts with a rich feast of sports information. The Economic section focuses on the economic situation in Brazil and around the world. The interpretation of macroeconomic data, the tracking of corporate dynamics, and the analysis of industrial development are all reflected in the Economic section. It helps readers understand the laws of economic operation and provides valuable economic information and decision-making references for investors, entrepreneurs and ordinary people. The characteristics of Folha de São Paulo are its in-depth reporting and critical thinking. It is not just a simple statement of facts, but also focuses on in-depth exploration and analysis of the causes, impacts and trends behind the events. When reporting political events, it will explore the background and purpose of the policy and evaluate its impact on all social classes; when reporting social problems, it will deeply investigate the root causes of the problem and propose constructive solutions. This critical thinking makes the reports of the Folha de São Paulo highly ideological and inspiring, and deeply trusted by readers. ## 3. The influence of the Folha de São Paulo in Brazilian society In Brazil's political life, the Folha de São Paulo plays an important supervisory role. It pays close attention to the operation of political power, and by exposing corruption and revealing policy loopholes, it prompts politicians to exercise power more cautiously and promotes the reform and improvement of the political system. Many major political events have attracted widespread attention from the society through the reports of the Folha de São Paulo, which has promoted the resolution of the problems. In terms of cultural communication, the Folha de São Paulo has become an important disseminator of Brazilian culture. It reports on local cultural activities, art exhibitions, literary creation, etc. in Brazil, allowing more people to understand and appreciate the rich and diverse culture of Brazil. At the same time, it also pays attention to international cultural exchanges, introduces excellent cultural achievements from all over the world to Brazilian readers, and promotes the exchange and integration of Brazilian culture with world culture. In the economic field, the economic reports of Folha de São Paulo have an important impact on the market. Its analysis and forecast of the economic situation provide a reference for corporate decision-making and also affect the behavior of investors. Its reports help stabilize market confidence and promote the healthy development of the economy. For example, before the introduction of some major economic policies, Folha de São Paulo will evaluate the feasibility and impact of the policies and provide different perspectives and suggestions for policymakers. In addition, Folha de São Paulo also plays an important role in shaping public opinion. It guides the public to pay attention to key issues in social development through in-depth reporting on social hot issues, and stimulates the public's sense of participation and responsibility. It is precisely under the continuous attention of Folha de São Paulo that many social issues have received more attention and participation in solving them, thus promoting social progress. ## 4. Operation model and development strategy of Folha de São Paulo The operation model of Folha de São Paulo covers many aspects. In the editing and compiling process, it has a team of journalists with extremely high professional quality. These journalists are located in various parts of Brazil and important cities around the world. With their keen observation and solid professional knowledge, they can capture news clues in a timely manner and conduct in-depth interviews and reports. At the same time, the newspaper also pays attention to establishing cooperative relationships with domestic and foreign news organizations, experts and scholars to obtain more information resources and professional support. In terms of distribution, Folha de São Paulo is disseminated through multiple channels. In addition to the traditional paper newspaper distribution, its official website www.folha.uol.com.br is also an important dissemination platform. The website is rich in content and updated in a timely manner, providing readers with a convenient reading experience. In addition, it is also actively expanding new media channels, such as social media platforms, to attract more young readers and expand its influence by publishing short videos, graphic information and other forms. In order to adapt to the development of the times and changes in the market, Folha de São Paulo constantly adjusts its development strategy. In terms of digital transformation, it has increased investment in technology research and development to improve the user experience and service quality of the website. Through big data analysis, it understands readers' needs and accurately pushes personalized news content. At the same time, it strengthens interaction with readers, opens sections such as reader comments and online Q&A, and enhances readers' sense of participation. In terms of diversified development, in addition to running traditional newspaper business, Folha de São Paulo has also entered the multimedia field. It produces news documentaries, launches podcast programs, etc., presents news content in different forms to meet the needs of different audiences. In addition, it has also carried out various offline activities, such as reader meetings and seminars, to strengthen its connection with readers and enhance brand awareness. ## V. Challenges and opportunities faced by Folha de São Paulo With the rapid development of Internet technology and the rise of new media, Folha de São Paulo faces many challenges. The first is the competitive pressure from new media. Various emerging news and information platforms have attracted a large number of users with their advantages such as fast transmission speed, diverse content forms, and strong interactivity. Folha de São Paulo needs to continue to innovate and improve its competitiveness in the new media field in order to maintain its advantage in the fierce market competition. Secondly, changes in the economic environment have also brought certain pressure to Folha de São Paulo. Factors such as fluctuations in the advertising market and rising paper prices have affected its operating conditions. How to maintain stable development under economic pressure and optimize the profit model is a problem that Folha de São Paulo needs to solve. However, challenges are often accompanied by opportunities. The development of Internet technology has also provided Folha de São Paulo with a broader space for development. Through big data analysis and artificial intelligence technology, it can understand readers' needs more accurately and provide personalized services. At the same time, using social media platforms, news can be spread more quickly and influence can be expanded. In addition, the continuous development and progress of Brazilian society has also brought new opportunities to the Folha de São Paulo. With the increasing demand for quality and diversity of information, the Folha de São Paulo is expected to further meet readers' needs and expand its market share with its profound heritage and professional reporting. ## VI. Exchanges and cooperation between the Folha de São Paulo and the international press The Folha de São Paulo actively participates in exchanges and cooperation with the international press. It has established cooperative relations with major well-known media around the world, and has enhanced news dissemination and cultural exchanges between different countries and regions through news exchanges and joint reports. For example, in reporting major international events, it works hand in hand with international media to jointly present a comprehensive and objective news perspective. In terms of international news dissemination, the Folha de São Paulo plays an important bridging role. It spreads Brazil's voice to the world, allowing the international community to better understand Brazil's political, economic, cultural and other developments. At the same time, it also introduces advanced international concepts, experiences and information into Brazil to promote Brazil's integration with the world. By participating in the activities of international news organizations, Folha de São Paulo has continuously enhanced its international influence. It actively participates in various international news seminars, industry forums, etc., shares experiences and exchanges views with international peers, and contributes to the development of global journalism. ## VII. Contributions and inspirations of Folha de São Paulo to the development of the news industry Folha de São Paulo has made many contributions to the development of the news industry. It has set an example of in-depth reporting and critical thinking, and provided valuable experience for the development of the news industry. Its strict requirements for news quality and its commitment to social responsibility have inspired more news media to pursue excellence. Its development history also inspires the news industry to keep up with the pace of the times and continue to innovate. In the new media era, news media need to actively embrace new technologies and explore diversified development paths in order to remain invincible in the fierce market competition. At the same time, the success of Folha de São Paulo also emphasizes the important role of news media in social development. News media are not only disseminators of information, but also promoters and supervisors of social progress. Only by shouldering social responsibilities can we win the trust and support of readers and achieve our own sustainable development. ## VIII. Future prospects of Folha de São Paulo Looking to the future, Folha de São Paulo has broad development prospects. On the road of digital transformation, it will continue to increase investment, improve technology level and optimize user experience. By constantly innovating content forms and communication methods, it will attract more readers, especially the younger generation of readers. In terms of content, it will further deepen the coverage of various fields and dig out more valuable news stories. Strengthen the follow-up coverage of social hot issues and contribute wisdom and strength to solving social problems. At the same time, it will also pay more attention to international news reporting and enhance Brazil's voice on the international news stage. In terms of market expansion, Folha de São Paulo will actively explore new profit models. In addition to traditional advertising revenue, it will also expand business areas such as e-commerce and membership services. Strengthen cooperation with other industries, achieve diversified development, and enhance its own risk resistance. In short, Folha de São Paulo, as a leader in the Brazilian press, will continue to shine on the Brazilian and international news stage, and play an important role in disseminating information and promoting social development. Its future is full of hope and worth waiting for. In the long river of Brazilian news, Folha de São Paulo is like an unshakable lighthouse, illuminating the way forward for people. It has witnessed the changes in Brazilian society, recorded the pulse of the times, and set a benchmark for the development of the news industry. Coming from the source of history, it constantly adapts to the tide of the times and forges ahead in challenges and opportunities. Its pages are rich and diverse, like a colorful scroll, showing all aspects of Brazilian society. The serious analysis of the political edition, the cutting-edge exploration of the science and technology edition, the passionate sports edition, and the rational insight of the economic edition, each section embodies the hard work and wisdom of journalists, presenting a real and vivid world to readers. Its influence in Brazilian society is far-reaching and extensive. It plays an indispensable role in political supervision, cultural communication, economic promotion, and public opinion shaping in all fields. It is the guardian of Brazilian democracy, the messenger of Brazilian culture, the think tank of Brazilian economic development, and the trustworthy information partner in the hearts of Brazilian people. The continuous optimization of operating models and development strategies has enabled the Folha de São Paulo to maintain strong vitality in the fiercely competitive market. The professional editorial team, diversified communication channels, and innovative development concepts have laid a solid foundation for its sustainable development. Faced with the impact of new media and changes in the economic environment, the Folha de São Paulo faces challenges, but also seizes opportunities. By embracing new technologies and expanding into new areas, it is constantly exploring new paths to adapt to the development of the times. Exchanges and cooperation with the international press have allowed Folha de São Paulo to go global and let the world know about Brazil. Its active participation in the international arena has not only enhanced its own influence, but also promoted exchanges and integration between different cultures. Its contribution and inspiration to the news industry have made it a valuable asset for the development of the industry. In-depth reporting, critical thinking, and social responsibility are all valuable legacies that Folha de São Paulo has left to the press, inspiring later generations to continue to pursue excellence. The future of Folha de São Paulo is full of infinite possibilities. The in-depth promotion of digital transformation, the continuous improvement of content quality, and the continuous breakthroughs in market expansion will all paint a more glorious chapter for it. It will continue to shine in the sky of Brazilian news and contribute more to the development of the news industry in Brazil and the world. On the land of Brazil, the story of Folha de São Paulo is still being written. It will continue to move forward with the glory of history and the vision of the future, and become an eternal legend in the history of Brazilian news. It is the pride of the Brazilian press and a shining star in the global news field, guiding the direction of news dissemination and illuminating the spiritual path of people's desire for information. Whether in the bustling streets of the city or in the quiet corners of the countryside, the influence of Folha de São Paulo is spreading and becoming an indispensable part of Brazilian society. It will continue to witness the development and changes of Brazil, record every important moment with words and pictures, convey hope and strength to the Brazilian people, and become an important window for Brazil to go to the world and for the world to understand Brazil. As time goes by, Folha de São Paulo will continue to adapt to new technological changes and social needs. It may explore the application of more emerging technologies such as virtual reality and augmented reality in news dissemination, bringing readers a more immersive news experience. In terms of content creation, it may pay more attention to interdisciplinary integration, and cleverly integrate elements such as science and technology, humanities, and art into news reports, so that news is no longer just a blunt information transmission, but a cultural feast full of emotion and warmth. In terms of international exchanges, Folha de São Paulo is expected to further strengthen its in-depth cooperation with news organizations around the world. Joint investigative reports will be carried out together to conduct in-depth exploration of global issues such as climate change and international security, and form news works with broad influence. Through cooperation with international media, it can gather global wisdom and provide more forward-looking and constructive views for Brazil and the world. At the same time, Folha de São Paulo will pay more attention to the development differences between different regions in Brazil. We will increase the coverage of remote areas and vulnerable groups, provide a platform for the voices of these areas, and promote social equity and development. Through in-depth reports at the grassroots level, we will show the charm of Brazil's multicultural culture and the lifestyle of people from all over the country, and enhance the cohesion and identity of the country. In terms of social responsibility, Folha de São Paulo will continue to play a supervisory role and promote the construction of democracy and the rule of law in Brazilian society. We will conduct stricter supervision on the operation of government power to ensure the rational use of public resources and the realization of social equity and justice. We will actively participate in public welfare reporting and contribute to solving social problems, such as paying attention to areas such as educational equity, environmental protection, and poverty relief, and arouse the attention and action of all sectors of society through news reports. For the younger generation of readers, Folha de São Paulo will continue to innovate communication methods to attract their attention. We will launch more new media products that meet the preferences of young people, such as short video news and interactive news games. We will encourage young people to participate in news creation, and cultivate a new generation of news talents through the establishment of campus reporter projects and youth news awards, injecting new vitality into the news industry. In the economic field, Folha de São Paulo will continue to optimize its business model and achieve sustainable development. In addition to traditional advertising and distribution revenue, new profit channels such as data services and knowledge payment may be developed. Through in-depth analysis of reader data, it can provide enterprises with accurate market insights and marketing solutions, while providing readers with more valuable exclusive content and professional services to achieve a win-win situation. Looking to the future, Folha de São Paulo will not only continue to occupy an important position in the Brazilian press, but will also play a greater role in the global news communication field. It will write its own glorious chapter with a more open attitude and more innovative ideas, make greater contributions to the development of journalism, and become an important bridge connecting Brazil with the world, the past and the future. The future of Folha de São Paulo is full of opportunities and challenges, but with its profound heritage, professional team and persistent pursuit of journalism, it will surely move forward steadily in the ever-changing tide of the times. Whether facing technological innovation, social change or international competition, Folha de São Paulo will stick to the original intention of journalism, deliver true, objective and valuable information, and contribute unique strength to the development of Brazil and the world. It will continue to witness the evolution of history, become a faithful recorder and promoter of the changes of the times, and let the world understand Brazil, a land full of vitality and charm, more comprehensively and deeply through its perspective. As the wheel of the times rolls forward, Folha de São Paulo will continue to explore new boundaries of news dissemination. In the era of information explosion, it will provide readers with high-quality and in-depth news content with its professional screening and interpretation capabilities. It is no longer satisfied with superficial information transmission, but digs deep into the deep-seated causes and impacts behind the events to provide readers with a comprehensive perspective and thinking. In terms of cultural communication, Folha de São Paulo will become an important messenger of Brazilian culture to the world. Through the reporting and promotion of Brazil's unique cultural elements, such as music, dance, food, literature, etc., the world will appreciate the charm of Brazilian culture. At the same time, it will also introduce international outstanding cultural achievements, promote the exchange and integration of Brazilian culture with world culture, and enrich the spiritual world of the Brazilian people. In the wave of scientific and technological development, Folha de São Paulo will continue to pay attention to the impact of scientific and technological innovation on various fields of society. Report on the application of emerging technologies in medical care, education, transportation and other fields, and explore the opportunities and challenges brought by scientific and technological development. Through close cooperation with the scientific and technological community, it provides readers with professional interpretation of science and technology to help people better adapt to the development of the scientific and technological era. In the field of sports, Folha de São Paulo will continue to play its advantages and report on the development of Brazilian sports in all aspects. In addition to focusing on major sports events, the newspaper will also go deep into the grassroots to explore the growth stories of sports talents and promote the concept of national fitness. Through sports reporting, the newspaper will inspire the sports enthusiasm of the Brazilian people and enhance the country's sports strength and international influence. In the economic field, the Folha de São Paulo will closely follow the changes in the global economic situation and provide timely and accurate economic information and analysis for Brazilian companies and investors. It will conduct in-depth research and reports on issues such as Brazil's domestic economic structure adjustment and industrial upgrading, provide reference for government decision-making, and make suggestions for economic development. In terms of social responsibility, the Folha de São Paulo will actively participate in public welfare undertakings. It will pay attention to the rights and interests of vulnerable groups in society, report on public welfare activities such as poverty alleviation, assistance to the disabled, and environmental protection, and call on all sectors of society to pay attention and participate. Through the power of news, it will convey warmth and care and promote social harmony and progress. In terms of team building, the Folha de São Paulo will continue to attract and cultivate outstanding news talents. It will strengthen cooperation with journalism majors in universities, carry out internship projects and talent training programs, and reserve fresh blood for the news industry. At the same time, it will encourage internal employees to continue to learn and innovate and improve their professional quality and business capabilities. In terms of international cooperation, the Folha de São Paulo will further expand international partnerships. Establish strategic partnerships with media in more countries to jointly carry out news reporting, academic exchanges and cultural activities. Through international cooperation, enhance Brazil's voice in the international news and public opinion field, and showcase Brazil's image and voice. The future prospects of Folha de São Paulo are broad and bright. It will continue to move forward on the road of news dissemination with more determined steps. Provide rich and high-quality news services to the Brazilian people and contribute wisdom and strength to the development of Brazilian society. At the same time, it will also show the style of Brazil on the global news stage and promote mutual understanding and cooperation between different countries and regions. It will become an important bridge for Brazil to communicate with the world, write a magnificent chapter in Brazil's journalism, and become a shining star in the world news field that never ends. No matter what kind of storms will be encountered on the road ahead, Folha de São Paulo will stick to the mission and responsibility of journalism. It will continue to uphold the principles of objectivity, fairness and truthfulness, record the changes in the world with words and images, and bring readers news reports with warmth, depth and breadth. It will become a witness and promoter of Brazilian social progress, raise the sail of progress in the ocean of news, and sail towards a more glorious tomorrow. The story of Folha de São Paulo is a legend about the dream and responsibility of journalism. It rose from the land of Brazil, carrying the expectations and trust of the Brazilian people, and step by step towards the world. In the days to come, it will continue to shine, inject endless vitality into the development of journalism, and become an eternal link between Brazil and the world, history and the future. Every report, every innovation, and every cooperation will become a precious memory in the history of Brazilian journalism, inspiring generations of journalists to pursue excellence and make unremitting efforts to spread the truth and promote social progress. As time goes by, Folha de São Paulo will continue to adapt to new media environments and social needs. It may explore the application of blockchain technology to ensure the authenticity and immutability of news. Through blockchain technology, readers can trust the source and reliability of news content more, setting a new trust benchmark for the news industry. In the field of artificial intelligence, Folha de São Paulo will increase investment and use intelligent algorithms to realize personalized news recommendations. According to readers' reading habits, interests and hobbies, it will accurately push news reports that meet their needs to improve readers' reading experience and satisfaction. At the same time, artificial intelligence can also assist journalists in news clue mining, data analysis and other tasks to improve the efficiency and quality of news production. In terms of virtual reality and augmented reality technology, Folha de São Paulo is expected to launch immersive news reports. For example, when reporting major sports events or cultural activities, readers can use virtual reality equipment to experience the atmosphere of the scene, which enhances the appeal and appeal of the news. Augmented reality technology can add more interactive elements to news reports. For example, when reporting historical events, relevant historical scenes and characters can be displayed through augmented reality, allowing readers to understand history more intuitively. In terms of content creation, Folha de São Paulo will pay more attention to diversity and personalization. In addition to traditional text reports, it will also add content in various forms such as audio, video, and comics. Targeted special reports and special columns will be launched for readers of different age groups and different interests. For example, exclusive content sections in fashion, technology, and entertainment will be created for young readers, and intimate information in health, culture, and life will be provided to elderly readers. In terms of international communication, Folha de São Paulo will further expand its overseas market. By setting up offices in major international cities and cooperating with local media, it will strengthen the reporting and dissemination of global news. At the same time, it will actively participate in the selection of international news awards to enhance its visibility and influence in the international news community. In terms of social responsibility, Folha de São Paulo will continue to pay attention to social hot issues, such as the gap between the rich and the poor, social equity, and environmental protection. Through in-depth investigation and reporting, we will promote the resolution of problems and social improvement. We will strengthen cooperation with non-governmental organizations, charities, etc., carry out public welfare publicity activities, speak for the disadvantaged groups, and promote social harmony and development. In terms of team building, Folha de São Paulo will focus on cultivating interdisciplinary talents. In addition to news professionals, it will also absorb professionals in computer science, data analysis, design and other fields to build a diversified and compound news team. Through interdisciplinary cooperation, it will bring new perspectives and methods to news reporting and improve the quality and competitiveness of news products. In terms of business model innovation, Folha de São Paulo will explore more content-based profit models. In addition to advertising and paid membership, it can also carry out content authorization, offline event cooperation, brand cooperation and other businesses. Through cooperation with enterprises and institutions, high-quality news content will be secondary developed and utilized to achieve diversified profit channels. The future of Folha de São Paulo is full of infinite possibilities. It will continue to innovate and break through, and climb to the top on the road of news dissemination. Contribute more wisdom and strength to the development of Brazil and the world, and become a leader and innovator in the field of global journalism. It will continue to write its own glorious chapter, become a model and example in the news industry, and inspire more media to pursue excellence, and strive to spread information and promote social progress. In the future development process, Folha de São Paulo will pay close attention to the changes in the global political landscape. As the international situation becomes increasingly complex, it will strengthen its in-depth analysis and interpretation of international political dynamics. From geopolitical conflicts to international cooperation and game, Folha de São Paulo will present readers with comprehensive and in-depth reports from a professional perspective. Through cooperation with international political experts, inviting them to write columns and participate in interview programs, etc., to provide readers with multi-dimensional views and insights, and help readers better understand the changes on the international political stage. At the intersection of science and technology and social development, Folha de São Paulo will continue to pay attention to the impact of scientific and technological innovation on social ethics, law and culture. Report on related issues in cutting-edge science and technology fields such as artificial intelligence, gene editing, and big data privacy, explore the opportunities and challenges brought by scientific and technological development, and how to ensure social fairness, justice and human dignity while advancing science and technology. By holding science and technology forums, seminars and other activities, we will build a platform for communication between the science and technology community, the academic community and all sectors of society, and promote in-depth thinking and discussion on the relationship between science and technology and society. In the field of culture, Folha de São Paulo will become an important promoter of Brazilian cultural inheritance and innovation. We will deeply explore the roots of Brazilian local culture, report on folk art, traditional handicrafts, local cultural customs and other aspects, and protect and inherit Brazil's rich cultural heritage. At the same time, we will pay attention to the innovative development of contemporary Brazilian culture, report on emerging cultural phenomena, artists' creative achievements, etc., and create a good public opinion atmosphere for the prosperity of Brazilian culture. By cooperating with cultural institutions and artists, we will hold reports on cultural exhibitions, performances and other activities to promote Brazilian culture to the world stage. In reporting on sports events, Folha de São Paulo will pay more attention to the excavation of stories behind the events. In addition to reporting on the results and progress of the games, we will also delve into the lives, training and growth experiences of athletes to show their fighting spirit and life trajectory. We will pay attention to the impact of sports events on society and cities, and report on social mobilization, urban development and changes during the event. Through sports reports, we will convey the values of unity, hard work and progress, and inspire the Brazilian people's love and enthusiasm for sports. In the economic field, Folha de São Paulo will strengthen the research and reporting of emerging industries and economic models. It will focus on the development trends of emerging fields such as the sharing economy, digital economy, and green economy, and analyze their impact on the structural adjustment and transformation and upgrading of Brazil's economy. It will report on the dynamics of Brazilian companies in improving their competitiveness in the global market and cross-border cooperation, and provide information support for the international development of Brazil's economy. Through in-depth analysis of economic data and accurate prediction of the economic situation, it will provide reference for corporate decision-making and government policy formulation. In terms of social responsibility, Folha de São Paulo will further expand the depth and breadth of public welfare reporting. It will focus on public welfare projects and practical cases in the fields of educational equity, medical care, social welfare, etc., report on social welfare behaviors such as volunteer activities and charitable donations, and advocate all sectors of society to participate in public welfare undertakings. Through cooperation with public welfare organizations to carry out special reports and public welfare activities, it will contribute to solving social problems and promote social equity and harmonious development. In terms of international cooperation, Folha de São Paulo will actively participate in the construction and cooperation of the Global News Alliance. It will jointly carry out joint reporting projects with mainstream media around the world, and conduct in-depth investigations and reports on global issues such as climate change, terrorism, and public health. By sharing news resources and exchanging reporting experiences, it will improve the quality and influence of global news reports. Strengthen cooperation with international news organizations, establish a news material sharing platform, realize the diversified dissemination of news content, and make Brazil's voice louder on the international news stage. The future development of Folha de São Paulo will be a colorful picture. It will continue to explore and innovate in various fields to provide readers with better, more comprehensive and in-depth news services. With its professional team, rich resources and innovative spirit, Folha de São Paulo will continue to play a leading role in the Brazilian press, while showing its unique charm and influence in the field of international news dissemination. It will become an important bridge connecting Brazil with the world, the past and the future, and contribute irreplaceable power to promote social progress, promote cultural exchanges, and spread human civilization. With the rapid development of the times, Folha de São Paulo will continue to forge ahead in the wave of media convergence. It will integrate its traditional media resources and new media platforms to achieve multi-channel distribution and dissemination of content. Through social media accounts, news clients, video platforms and other channels, high-quality news content will be presented to readers in a more vivid and convenient way. At the same time, strengthen the interaction and coordination between platforms, carry out targeted content creation and operation according to the characteristics of different platforms and user needs, and improve user participation and loyalty. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :

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