New Balance: From "Presidential Running Shoes" to a Global Sports and Leisure Leading Brand

New Balance is a world-renowned sports brand that has won the love of countless consumers with its excellent quality and unique design style. Since its establishment in 1906, New Balance has always adhered to the concept of manufacturing excellent products and is committed to providing consumers with the best quality footwear and sports equipment. Today, it is not only synonymous with "President jogging shoes", but also a leading brand in the global sports and leisure field.

The origin and development of New Balance

In 1906, William J. Riley founded New Balance in Boston, USA. Initially, New Balance mainly produced arch supports to help people improve foot health. Over time, the brand gradually expanded into the field of sports shoes and launched its first running shoe in the 1970s. This running shoe quickly won the favor of consumers with its excellent comfort and functionality, and New Balance began to emerge in the sports shoe market.

In the following decades, New Balance continued to innovate and launched a number of classic shoe models, such as the 990 series, 574 series and 997 series. These shoe models are not only unique in design, but also in material and craftsmanship, becoming the benchmark in the field of sports shoes.

New Balance's brand philosophy

New Balance has always been adhering to the brand concept of "making excellent products" and is committed to providing consumers with the best quality footwear and sports equipment. In terms of material selection, New Balance always insists on using high-quality materials, such as premium leather, breathable mesh and cushioning midsoles, to ensure that every pair of shoes can provide consumers with the best wearing experience.

In terms of appearance design, New Balance focuses on the combination of simplicity and fashion, striving to integrate modern elements while maintaining the classic style. Whether it is the classic gray shoes or the vibrant color series, New Balance can meet the aesthetic needs of different consumers.

New Balance has put a lot of effort into comfort. Through continuous technological innovation, the brand has launched a number of patented technologies, such as ABZORB cushioning technology, ENCAP midsole technology and REVlite lightweight technology, aiming to provide consumers with the best cushioning effect and support performance.

New Balance's classic shoes

New Balance has many classic shoes, each of which carries the brand's history and glory. The following are some of the most representative shoe models:

990 Series

The 990 series is one of New Balance's most representative shoes, known as the "President's jogging shoes." This shoe was first launched in 1982 and was one of the most expensive running shoes on the market at the time. The 990 series has won the love of countless consumers with its excellent comfort and functionality, and has become the preferred shoe for political and business leaders.

574 Series

The 574 series is another classic shoe model of New Balance, which was first launched in 1988. This shoe quickly became a hot-selling product in the market with its simple design and excellent cost performance. The 574 series is not only suitable for daily wear, but also meets the needs of light sports. It is a truly all-round shoe.

997 Series

The 997 series is a high-end running shoe launched by New Balance in 1991. It has won wide acclaim for its unique design and excellent performance. This shoe uses ENCAP midsole technology, which provides excellent cushioning and support performance, making it an ideal choice for long-distance running enthusiasts.

New Balance's innovative technology

New Balance has always been at the forefront of the industry in terms of technological innovation, launching a number of patented technologies to provide consumers with the best wearing experience. The following are some of the most representative technologies:

ABZORB cushioning technology

ABZORB cushioning technology is one of New Balance's core technologies, designed to provide consumers with the best cushioning effect. This technology absorbs impact through special foam materials, reduces pressure on the feet, and provides a more comfortable wearing experience.

ENCAP midsole technology

ENCAP midsole technology is another core technology of New Balance, which aims to provide consumers with the best support performance. This technology wraps EVA foam in polyurethane to form a solid midsole structure, thus providing excellent stability and support.

REVlite Lightweight Technology

REVlite lightweight technology is an innovative technology launched by New Balance in 2011, which aims to provide consumers with the lightest shoes. This technology reduces the weight of the shoes by 30% by using special foam materials while maintaining excellent cushioning and support performance.

New Balance's Global Influence

New Balance has not only achieved great success in the US market, but also won wide recognition around the world. The brand has more than 5,000 retail stores worldwide, and its products are sold in more than 100 countries and regions. Whether in Europe, Asia or South America, New Balance has a large number of loyal consumers.

New Balance has also achieved remarkable results in the Chinese market. The brand has launched a number of limited edition shoes by cooperating with local designers and celebrities, which quickly won the favor of young consumers. In addition, New Balance has also actively participated in charity activities in the local community, further enhancing its brand image.

New Balance's Future Outlook

Looking ahead, New Balance will continue to uphold its brand philosophy of "making excellent products", continue to innovate, and provide consumers with the best quality footwear and sports equipment. The brand plans to further expand its global market share in the next few years, especially in emerging markets such as India and Africa.

In addition, New Balance will increase its investment in sustainable development and launch more environmentally friendly shoes. The brand plans to use sustainable materials to produce 50% of its products in the next few years to reduce the impact on the environment.

Conclusion

As a leading brand in the global sports and leisure field, New Balance has won the love of countless consumers with its excellent quality and unique design style. Whether it is the classic 990 series or the innovative ABZORB cushioning technology, New Balance has demonstrated its unremitting pursuit of excellent products. In the future, New Balance will continue to uphold this concept, continue to innovate, and provide the best quality footwear and sports equipment for consumers around the world.

For more information about New Balance, please visit the official website: www.newbalance.com .