How is Rolex? Rolex reviews and website information

Rolex is one of the most famous watch brands in the world. Its history can be traced back to 1905 when it was founded by Hans Wilsdorf in London. In 1908, the brand was officially renamed "ROLEX" and moved its headquarters to Geneva, Switzerland in 1919. Rolex is famous for its excellent craftsmanship, precise timing functions and classic design, and has become synonymous with luxury watches. Whether in terms of innovation in watchmaking technology or in shaping its brand image, Rolex has always been at the forefront of the industry.

The creation and development of Rolex

Hans Wilsdorf, the founder of Rolex, was a visionary entrepreneur. Born in 1881, he developed a keen interest in watchmaking at a young age. In 1905, he founded Wilsdorf & Davis in London, specializing in the import and sale of watches. At the time, watches were still a relatively new product, and pocket watches were still the mainstream. However, Wilsdorf firmly believed that watches would be the trend of the future and set out to create a watch that was both accurate and reliable.

In 1908, Wilsdorf officially named the brand "ROLEX". This name is not only concise and easy to remember, but also easy to pronounce in various languages. In addition, the word "ROLEX" is similar in pronunciation to "horlogerie" ("watchmaking" in French), which further emphasizes the professionalism of the brand. In 1910, the Rolex watch became the first watch to be certified by the Swiss Official Observatory, which marked its excellence in precision.

In 1919, Rolex moved its headquarters to Geneva, Switzerland, officially starting its glorious journey in the international watchmaking industry. Since then, Rolex has continuously launched epoch-making products and achieved a series of breakthroughs in watchmaking technology, becoming a leading brand in the global watch industry.

Rolex innovations and milestones

Rolex's innovation in watchmaking technology is one of the keys to its success. In 1926, Rolex launched the world's first waterproof and dustproof watch, the Oyster watch. This watch uses a unique screw-in crown and case design to effectively prevent the intrusion of water and dust. In order to prove the waterproof performance of the Oyster watch, Wilsdorf invited a young female swimmer named Mercedes Gleitze to wear an Oyster watch to cross the English Channel. This successful challenge made the Oyster watch quickly gain widespread attention and recognition.

In 1931, Rolex once again launched a revolutionary invention - the Perpetual automatic winding movement. This movement can be automatically wound through the movement of the wearer's wrist, which completely changed the power source of the watch. The birth of the Perpetual movement not only improved the practicality of the watch, but also laid the foundation for the subsequent automatic winding technology.

In 1953, Rolex launched the Explorer watch, designed for climbers and explorers. In the same year, the Submariner watch was launched, becoming the world's first diving watch with a waterproof depth of 100 meters. The launch of these professional watches further consolidated Rolex's leading position in the field of functional watches.

In 1956, Rolex launched the Datejust, the world’s first self-winding watch that displayed the date on the dial. The Datejust quickly became one of Rolex’s iconic products with its classic design and practical functions.

In 1971, Rolex launched the Cosmograph Daytona watch, designed specifically for racing drivers. This watch has become a legendary watch in the racing world with its precise timing function and sporty appearance.

Rolex Materials and Craftsmanship

Rolex watches are known for their superior materials and exquisite craftsmanship. Rolex watches are usually made of high-end materials such as gold, platinum and 904L stainless steel. 904L stainless steel is an alloy with strong corrosion resistance and is widely used in high-tech and chemical fields. Rolex is the only brand that uses 904L stainless steel to manufacture watches, which makes its watches excellent in durability and corrosion resistance.

In addition, Rolex also has its own foundry, which can independently produce precious metals such as gold and platinum. Rolex gold watches are usually made of 18K gold, including different types such as gold, platinum and rose gold. Rolex gold watches are not only extremely valuable, but also highly favored for their unique color and texture.

Rolex also strives for perfection in the production of dials and hands. Rolex dials are usually made of precious metals or high-grade ceramics, and are finely ground and polished. The hands are made of luminous materials to ensure that they are still clearly visible in low-light environments. In addition, Rolex watches are also equipped with sapphire crystal glass mirrors, which have extremely high hardness and transparency and can effectively prevent scratches and wear.

Rolex Classic Series

Rolex has several classic watch series, each of which is famous for its unique design and function. The following are some of the most representative series of Rolex:

1. Oyster Perpetual

The Oyster Perpetual series is one of Rolex's most classic watch series, known for its waterproof performance and automatic winding movement. This series of watches adopts the Oyster case design, which can effectively prevent the intrusion of water and dust. The Oyster Perpetual watch has become an ideal choice for daily wear with its simple and elegant design.

2. Datejust Series

The Datejust series is one of Rolex's iconic watches, famous for its function of displaying the date on the dial. This series of watches adopts the classic Oyster case design and is equipped with a unique "Cyclops" magnifying glass, making the date display clearer and easier to read. The Datejust watch has become the first choice for business people with its elegant appearance and practical functions.

3. Submariner Series

The Diver series is Rolex's professional diving watch, known for its excellent waterproof performance and durability. This series of watches can withstand water pressure up to 300 meters deep and is equipped with a unidirectional rotating bezel to facilitate divers to calculate diving time. With its sporty appearance and powerful functions, the Diver watch has become a must-have for diving enthusiasts.

4. Cosmograph Daytona Series

The Cosmograph Daytona series is Rolex's racing watch, known for its precise timing function and sporty appearance. This series of watches is equipped with three chronograph counters that can accurately measure speed and distance. The Cosmograph Daytona watch has become a legendary watch in the racing world with its excellent performance and classic design.

5. Explorer Series

The Explorer series is Rolex's professional mountaineering watch, known for its durability and precision. This series of watches adopts a simple and sturdy design and can maintain stable operation in extreme environments. The Explorer watch has become an ideal choice for climbers and explorers due to its reliability and practicality.

Rolex's brand image and influence

Rolex is not only famous for its excellent watches, but also for its strong brand image and influence. Rolex watches are often regarded as a symbol of success and status, and are loved by celebrities from all walks of life. From business elites to sports stars, from artists to politicians, Rolex watches have a wide range of loyal fans around the world.

In addition, Rolex actively participates in various sports and cultural activities, further enhancing its brand influence. Rolex is the official timekeeper of top sporting events such as the Wimbledon Tennis Championships and the US Open Golf Championships, and is also an active supporter of art, exploration and environmental protection. Through these activities, Rolex not only demonstrates its superior ability in timing technology, but also conveys its pursuit of excellence, innovation and sustainable development.

Rolex official website

Rolex's official website (www.rolex.com) is the best way to learn about the brand and its products. The website provides a wealth of product information, including detailed introductions, technical parameters and price information for each series of watches. Users can browse Rolex's latest watches and learn about the brand's news and activities through the website. In addition, the website also provides purchase guides and after-sales service information to facilitate users' purchases and repairs.

Conclusion

As one of the world's most famous watch brands, Rolex is famous for its excellent craftsmanship, precise timing functions and classic design. From the Oyster watch to the Perpetual movement, from the Diver to the Cosmograph Daytona, Rolex's innovation in watchmaking technology continues to drive the development of the industry. At the same time, Rolex has become a symbol of success and status with its strong brand image and influence. Whether as a watch for daily wear or as a collection of treasures, Rolex watches have won the favor of consumers around the world with their excellent quality and unique design.